For the form of clothing customization, it can be roughly divided into three types, namely:
Fully customized products: “full customization” is the most top production mode of eye wear customization, which is also its fine chain. Take the customized suit produced in savilerow as an example, it is called “bespoke”. Generally think that clothing customization basically refers to the “full customization” clothing it is adhering to the tailoring, pure hand sewing and rare and expensive flow customization mode.
Semi-customized products: “semi-customized” clothing refers to the clothing production method compared to “fully customized”, which is based on the completed and set style, and then adjusts the details of the style according to the body shape of the guests.
Micro customized products: “micro customization”, as the name suggests, is in some details can be slightly modified and adjusted according to the customer’s preferences or characteristics. It can be called “unfinished garment” to the “fully described” customized “and” semi-customized “. The style, fabric and number have been set and formed, and the primary sewing process is completed in the factory. Arrived in the store, the customer can display by the store, the supply of all kinds of products, such as: collar, sleeves, buttons, green line, etc for limited free combination, then according to the characteristics of the guest for appropriate circumference and length calibration work, finally in just 3~5 days made to the customer.
“Micro-customization” because of its short waiting time, relatively low cost, while taking into account the guests’ personal choice willingness, this customization method has become the daily marketing method of most brands.
With the advent of the era of personalized consumption, “customization” has become an important factor for consumers to consider when buying goods. Therefore, “micro-customization” will also become an important marketing means for the brand to be friendly to consumers and enhance the added value of the brand. At the same time, electronic and miniaturized mechanical equipment allows those who are unprofessional to quickly uncover the techniques that have took a decade or even decades to use. Therefore, when the two are combined, “micro-customization” will soon become the mainstream of personal applications
Customers can print customer supply patterns by offset printing, watermarking or hot transfer printing on selected different styles and colors of t-shirts into polo shirts. Or only a few thousand yuan can be purchased to the fine flower machine and laser engraving machine, can be arbitrarily on the clothing or button, nameplate according to the requirements of the customer mark pattern, even if the price of the product is higher than similar goods will be welcomed by customers. Therefore, it is not difficult to see that the “micro-customization” has been separated from the traditional customization mode, and it changes the consumption behavior pattern through a more rich and modern way of expression.
Post time: Feb-27-2023
